https://www.agri-food-update.com/ 📈 Voluntary Sustainability Standards Pave Way for Vietnam’s Agricultural Exports

Meeting international quality and safety criteria helps prevent shipment rejections, which can damage business reputations and take years to recover. Companies that consistently comply with VSS may qualify for “green lane” processing with quicker inspections and lower costs. Widespread adoption of sustainability standards strengthens Vietnam’s agricultural image globally, builds trust with buyers, and lowers trade barriers. 

Field assessments under initiatives like the Green Export Incubation and Acceleration (GEVA) programme show growers using near‑natural farming, avoiding excessive chemicals, and embracing diverse, circular agricultural systems.  Experts stress that international buyers increasingly value trust and traceability over simple certification stamps — companies must demonstrate real sustainability commitment. 

Digital tools are critical for meeting VSS requirements. Digital systems help with data collection, traceability, and reporting — all essential for compliance. However, targeted investment and training remain important to use these tools effectively.