“Rice is very popular because it is easy to cook,” he said. “It used to seem like a luxury food to many consumers, compared with maize and millet. If you go to Sierra Leone, they used to consume a lot of roots and tubers etc, but people now associate those foods with poverty so they prefer rice.”Sali Atanja Ndindeng heads the rice sector development programme, which develops new varieties in conjunction with market trends and analyses samples received from partner institutions in member countries to help identify good grain quality.
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